2002 Sport Visual Identity System This is a series of visual identity system. It's been designed for the second big distributor in sports equipment. I used the orange color to imply energy and the dark blue to symbolize freedom. As for all of the stationery includes tablet, name card, envelope, and P.O.P. I also applied the pictures of sport and used orange to represent active and aggressive personality. On each unit of the stationery, I used the same color and similar pictures to impress people of the image of the company.